0N1 Force is proud to team up with San Sound to provide our community with a limited amount of exclusive allowlist spots!
https://sansound.io/
SAN is a music-centric ecosystem dedicated to transforming access and experiences for new musicians and their fans. Combining art, fashion, live events, hardware, and music streaming with bleeding-edge applications of privacy, security, and governance technologies, the SAN ecosystem is an environment where artists will build and amplify their brands in novel ways.
The platform that the SAN ecosystem is centered around, “SAN Sound,” comprises a novel approach to the radio streaming model where subscribers must mint and, later, Soulbind their SAN NFT to gain login access. This pseudonymous method of authentication for a live service model software package is a fresh use case for NFTs. Additional access perks include entry to global SAN music events and limited-edition collectibles, such as audio hardware, physical art, and fashion apparel.
SAN NFTs, after being minted can be traded for speculative investing, or “Soulbound”. Soulbinding effectively binds the NFT to that specific wallet forever, which thereby creates a unique login identifier for the SAN Sound platform. As a user interacts with the platform, key Zero Knowledge Proofs are deployed to protect the user’s data while still providing each artist with the accurate demographic information needed to grow their brand. Couple all this with a pioneering “Listen-to-Earn” tokenomics model — where fans earn governance tokens that can be used to increase the visibility of their favorite songs and artists as well as purchase various goods, both digital and physical — these novel and advanced applications of blockchain empower artists and fans to support and elevate one another in a simple, secure, and user-friendly manner.
What ongoing problems is SAN solving?
Firstly, new artists 1) have difficulty profiting from initial releases, 2) have little experience building a brand, especially in Web3, and 3) lack access to key fan analytics. Even when artists start finding a fanbase, the ability to scale their income to a sustainable level is limited. Artists need more initial support in building their brands and funding their work. Meanwhile, their fans want to play a more important role in the artist’s journey from small town to big stage. Currently, fans 1) can’t meaningfully support new artists, 2) don’t, as early supporters, benefit from an artist’s success, and 3) experience no data privacy on existing music platforms. Frequently, user data winds up for sale to the highest bidder, and they don’t benefit whatsoever from the sale of their personal information. This is especially true of “free” services.
Secondly, while music NFTs (NFTs that represent a song) are experiencing greater market depth, current NFT music solutions are swimming upstream against legacy media companies rather than taking an approach that involves — or gets in front of — them. The current market for Music NFTs is too immature to compete with legacy labels and digital service providers (DSPs), like Pandora, Apple Music, and Spotify. How do these Music NFT streaming solutions plan to onboard legacy music and artists? Many top artists have binding deals with large labels, which would prevent a move to Web3, and large DSPs offer an experience that can’t yet be matched in Web3. Besides, Web3 is currently a complicated, full-time endeavor; who will help onboard these artists — and any existing fans — to Music NFT services?
Finally, it’s evident that the key technology powering NFTs is underutilized, especially regarding token-gated access to content and events, decentralized logins, on-chain privacy, and decentralized reputation models. NFTs, as a cryptographically unique key, are at the core of several applications that would elevate and simplify the music industry for artists and their fans — and none of these applications, while indeed long-term disruptive, require competition with legacy media. Instead, incorporating legacy media, while offering additional services on top, seems to be the way forward.
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0N1 Force is proud to team up with San Sound to provide our community with a limited amount of exclusive allowlist spots!
https://sansound.io/
SAN is a music-centric ecosystem dedicated to transforming access and experiences for new musicians and their fans. Combining art, fashion, live events, hardware, and music streaming with bleeding-edge applications of privacy, security, and governance technologies, the SAN ecosystem is an environment where artists will build and amplify their brands in novel ways.
The platform that the SAN ecosystem is centered around, “SAN Sound,” comprises a novel approach to the radio streaming model where subscribers must mint and, later, Soulbind their SAN NFT to gain login access. This pseudonymous method of authentication for a live service model software package is a fresh use case for NFTs. Additional access perks include entry to global SAN music events and limited-edition collectibles, such as audio hardware, physical art, and fashion apparel.
SAN NFTs, after being minted can be traded for speculative investing, or “Soulbound”. Soulbinding effectively binds the NFT to that specific wallet forever, which thereby creates a unique login identifier for the SAN Sound platform. As a user interacts with the platform, key Zero Knowledge Proofs are deployed to protect the user’s data while still providing each artist with the accurate demographic information needed to grow their brand. Couple all this with a pioneering “Listen-to-Earn” tokenomics model — where fans earn governance tokens that can be used to increase the visibility of their favorite songs and artists as well as purchase various goods, both digital and physical — these novel and advanced applications of blockchain empower artists and fans to support and elevate one another in a simple, secure, and user-friendly manner.
What ongoing problems is SAN solving?
Firstly, new artists 1) have difficulty profiting from initial releases, 2) have little experience building a brand, especially in Web3, and 3) lack access to key fan analytics. Even when artists start finding a fanbase, the ability to scale their income to a sustainable level is limited. Artists need more initial support in building their brands and funding their work. Meanwhile, their fans want to play a more important role in the artist’s journey from small town to big stage. Currently, fans 1) can’t meaningfully support new artists, 2) don’t, as early supporters, benefit from an artist’s success, and 3) experience no data privacy on existing music platforms. Frequently, user data winds up for sale to the highest bidder, and they don’t benefit whatsoever from the sale of their personal information. This is especially true of “free” services.
Secondly, while music NFTs (NFTs that represent a song) are experiencing greater market depth, current NFT music solutions are swimming upstream against legacy media companies rather than taking an approach that involves — or gets in front of — them. The current market for Music NFTs is too immature to compete with legacy labels and digital service providers (DSPs), like Pandora, Apple Music, and Spotify. How do these Music NFT streaming solutions plan to onboard legacy music and artists? Many top artists have binding deals with large labels, which would prevent a move to Web3, and large DSPs offer an experience that can’t yet be matched in Web3. Besides, Web3 is currently a complicated, full-time endeavor; who will help onboard these artists — and any existing fans — to Music NFT services?
Finally, it’s evident that the key technology powering NFTs is underutilized, especially regarding token-gated access to content and events, decentralized logins, on-chain privacy, and decentralized reputation models. NFTs, as a cryptographically unique key, are at the core of several applications that would elevate and simplify the music industry for artists and their fans — and none of these applications, while indeed long-term disruptive, require competition with legacy media. Instead, incorporating legacy media, while offering additional services on top, seems to be the way forward.
Here are some answers to commonly asked questions. Did we miss something? DM us on Twitter to ask anything else.